Marketing/Entrepreneurship (MKTG)

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MKTG 160 TOPICS IN MKTG/ENTREPRENEURSHIP1-3 Credits

Topics or seminars will be selected as needed to keep students abreast of contemporary issues in marketing/entrepreneurship.

MKTG 231 PRINCIPLES OF MARKETING3 Credits

Examines the marketing mix (price, product, promotion, and channels of distribution) in a dynamic social, economic, and political environment, with focus on the satisfaction of customer needs while achiving organizational objectives.

MKTG 331 SALES TECHNIQUES3 Credits

Techniques of professional selling are the primary emphasis, in addition to the role of the sales professional in the organization. Topics include individual and/or group sales presentations, relationship marketing, selection and management of sales personnel.

Prerequisites: Sophomore or above status

MKTG 334 ENTRE-IMAGINATION & OPPORTUNIT3 Credits

Explores the creative process and help students identify their own creative problem-solving styles. Students will have to develop innovative solutions centered around new product, service and process development. Students will learn to judge the quality of their creative solutions. Explore opportunities for product/service. Analyze the new product/service development process.

Prerequisites: Sophomore or above status

MKTG 335 ENTREPRENEURSHIP - BUSINESS START-UP3 Credits

Provides an opportunity for students to identify characteristics necessary for a successful entrepreneur and assess their personal skills, attitudes, education, and experience. Explore opportunities for product/service. Analyze the new venture creation and funding avenues.

Prerequisites: MKTG 231 (can also be taken as a co-requisite) and Sophomore or above stat

MKTG 336 ENTREPRENEURSHIP-PROMOTIONS & ADVERTISING3 Credits

The use of advertising in marketing programs. Formulation, management, and evaluation of communication channels to achieve marketing objective. Advertising design, media selection, public relations, sales promotion, and advertising plans.

Prerequisites: MKTG 231and Sophomore or above status

MKTG 338 BUYER BEHAVIOR3 Credits

The application of conceptual material to marketing strategies to reach both consumer and industrial buyers. Incorporates the behavioral sciences to marketing including theoretical concepts of buyer behavior.

Prerequisites: MKTG 231and Sophomore or above status

MKTG 435 BUSINESS AND MARKETING STRATEGY3 Credits

A capstone course designed to acquaint the student with current business and marketing problems. Current readings on related business materials, in-depth studies of business/marketing plans and strategies, and/or business cases/business simulation.

Prerequisites: MGMT 230, MKTG 231, and Senior status

MKTG 439 BUSINESS AND MARKETING RESEARCH3 Credits

Examines marketing research information for management decision making. Provides an understanding of marketing research. Examines alternative research strengths and weaknesses.

Prerequisites: BA 336, MKTG 231, and Junior or above status

MKTG 460 TOPICS IN MARKETING/ENTREPRENEURSHIP1-3 Credits

Topics or seminars will be selected as needed to keep students abreast of contemporary issues in marketing/entrepreneurship.

Prerequisites: Junior or above status